Review: P.R.I.M.E.R. Goals by Zahariades

Primer Goals.jpg

Damon Zahariades claims that the only book you’ll ever need in goal achievement is the P.R.I.M.E.R. Goal Setting Method. Zahariades developed his method inspired by many other popular goal setting methods, which he expanded on to address their flaws.

For instance, Zahariades considers most standard goal setting strategies such as the popular SMART goal setting method to have a narrow scope. The focus is usually invested in refining specific goals, which are converted into activities and tasks that have little relevance to a person’s larger plan. The P.R.I.M.E.R. on the other hand, not only refines goals but also maintains that these goals are realistically connected to an outcome.

Zahariades’ book is divided into 5 parts:

Part 1 tackles common errors people make when setting goals

Part 2 describes the 10 most popular goal strategies, highlighting their pros and cons.

Part 3 introduces the P.R.I.M.E.R. process step by step, which is further divided into the following sections:

  • Pinpoint highest-priority ambitions
  • Refine desired outcomes
  • Identifying actions required
  • Modifying environment to complement goals
  • Evaluating progress
  • Revisiting goals

Part 4 is a troubleshooting guide, which provides solutions and assessments to problems when needed.

I bought 3 books on goal settings, two of which are very easy to read, straightforward with reasonable length. The P.R.I.M.E.R. is one of them.

How correct Damon Zahariades is in claiming SMART strategies having a narrow scope is relative in my opinion. The second book I’m reading, is in fact on SMART goal setting and adequate information is given in order to align goals with outcomes. I don’t think it’s sensible to view any of these systems as either faultless or defective. In the end there are really many factors that determine the success of a system, including how the system is presented by the author and how the person chooses to implement it. In essence, the P.R.I.M.E.R. IS a polished SMART goal setting strategy. Because of that, I found part 2 unnecessary. The author spent a big chunk of the book needlessly explaining other strategies that draws the reader away from the subject.

Despite that, I think the book is an excellent choice. It did a great job explaining its own method in a clear straightforward fashion and provided a careful plan attending goal setting from every angle.


  • Paperback: 158 pages
  • Publication date: June 24th 2018
  • ISBN-13: 978-1983260124
  • My Rating: ★★★★
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